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NickCasale.com

Copywriter  |  Creative Director

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VERSATILE

Meet Dr. Jacqueline Noonan. I did, and I have to say, the resulting video was the highlight of my career (so far). I researched the subject, wrote the questions, and conducted the interview (off-mic and off-camera, sitting atop an apple crate whose impression I still feel in my...oh nevermind). Then I pulled the story together from 2 days' worth of footage, and guided the video house from rough cut through final production.

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CONCEPTUAL

INFORMATIONAL

METHODICAL

Some lighter fare.
Some lighter fare.
Here's an ad I wrote and laid out. I didn't take the photo though... my photo-telescope was on the fritz that day.
Here's an ad I wrote and laid out. I didn't take the photo though... my photo-telescope was on the fritz that day.
This "Feel Like Giving Up" comp was designed to break the mold of acne ads that focus on patients' pain, and instead offer parents empowerment and hope.
This "Feel Like Giving Up" comp was designed to break the mold of acne ads that focus on patients' pain, and instead offer parents empowerment and hope.
Another acne ad in the same vein.
Another acne ad in the same vein.

The video below was a big hit (yeah, I went there) with the sales force for whom it was intended. Sadly, the video no longer plays, but you can still hear the audio, which starred me and my boss.

Below are a few print samples that demonstrate my range. Click the blue numbers to cycle through manually, or click the image to start a slide show.

VERSATILE