![This campaign breathed new life into a mature antibiotic by lining up the usual bacterial suspects and leaving no doubt as to their fate. This campaign breathed new life into a mature antibiotic by lining up the usual bacterial suspects and leaving no doubt as to their fate.](images/conceptual/1_Outsmarted_thumb.jpg)
This campaign breathed new life into a mature antibiotic by lining up the usual bacterial suspects and leaving no doubt as to their fate.
!["Outsmarted" evolved into this depiction of the thought process HCPs use to arrive at their antibiotic choice. "Outsmarted" evolved into this depiction of the thought process HCPs use to arrive at their antibiotic choice.](images/conceptual/1_Considerations_thumb.jpg)
"Outsmarted" evolved into this depiction of the thought process HCPs use to arrive at their antibiotic choice.
![A bold statement for the world's first weekly formulation of a common daily med. A bold statement for the world's first weekly formulation of a common daily med.](images/conceptual/1_Seize the week screen shot_thumb.png)
A bold statement for the world's first weekly formulation of a common daily med.
![Maybe not the most original headline I've ever written, but I am proud of the visual idea. Maybe not the most original headline I've ever written, but I am proud of the visual idea.](images/conceptual/1_Norditropin Stays screen shot_thumb.png)
Maybe not the most original headline I've ever written, but I am proud of the visual idea.
![This ad invites pharma clients to take the plunge into Big Data with us.
This ad invites pharma clients to take the plunge into Big Data with us.](images/conceptual/1_PharmaVoice_Ad_Diamond_thumb.jpg)
This ad invites pharma clients to take the plunge into Big Data with us.
![I played off the night's theme of "Rock Enroll" to conceive this ad recognizing the newest Medical Advertising Hall of Fame members. I played off the night's theme of "Rock Enroll" to conceive this ad recognizing the newest Medical Advertising Hall of Fame members.](images/conceptual/1_Rx Drugs Rock Enroll_thumb.jpg)
I played off the night's theme of "Rock Enroll" to conceive this ad recognizing the newest Medical Advertising Hall of Fame members.
![This moody, ominous concept captures the fear many allergic asthma patients live with every day. This moody, ominous concept captures the fear many allergic asthma patients live with every day.](images/conceptual/1_Hourglass concept_thumb.jpg)
This moody, ominous concept captures the fear many allergic asthma patients live with every day.