Copywriter | Creative Director
CONCEPTUAL
Some of these concepts made it to market, while others didn't survive market research. But collectively, they show a wide breadth of creative thinking. Click the blue numbers to cycle through manually, or click the image to start a slide show.
This campaign breathed new life into a mature antibiotic by lining up the usual bacterial suspects and leaving no doubt as to their fate.
"Outsmarted" evolved into this depiction of the thought process HCPs use to arrive at their antibiotic choice.
A bold statement for the world's first weekly formulation of a common daily med.
Maybe not the most original headline I've ever written, but I am proud of the visual idea.
This ad invites pharma clients to take the plunge into Big Data with us.
I played off the night's theme of "Rock Enroll" to conceive this ad recognizing the newest Medical Advertising Hall of Fame members.
This moody, ominous concept captures the fear many allergic asthma patients live with every day.
CONCEPTUAL